Apple Music has launched Isgubhu, the ultimate destination for African Dance and Electronic music.
Africa’s bustling and bubbling Dance & Electronic music scene has become a global player over the last few decades and Apple Music is on a mission to spotlight and elevate the work of the DJs, producers and artists in this space.
“Apple Music has been a long term supporter of the incredible DJs, artists and producers within the Dance and Electronic music community in Africa and we’re very excited about the launch of Isgubhu. Our regional teams are true advocates for the culture and we’re committed to continuing to connect artists to a global audience,” says Stephen Campbell, Apple Music’s Global Head of Dance and Electronic music.
Isgubhu, a Zulu word meaning beat and used to refer to a banging song, pays homage to an evergreen set of genres and the African artists who have played a pivotal role in shaping the Dance and Electronic scene across the world from South African maestros like Black Coffee, Prince Kaybee, Black Motion and DJ Lag, Kenyan producers Euggy and Slikback to Uganda’s prolific group Nihiloxica.
Several sub-genres will live under the banner of Isgubhu includingGqom, Amapiano, Kwaito, Mzansi House, Deep House and Shangaan Electro, as well as a dedicated section for Essential Albums that will highlight seminal African Dance and Electronic albums for easy discovery.
There will also be a spotlight on Isugbhu By… where one handpicked artist will curate their favourite African Dance and Electronic albums to feature for the month. The first artist will be DJ Lag who had this to say “These are albums that shaped me. Releases like Big Nuz’s ‘Undisputed’ made me dream big about being a producer one day, I was only 14 at the time. I love South African dance music I think we have a vibrant scene that keeps regenerating and reinventing itself every few years. Kwaito, Afro House, Gqom, Amapiano are movements here, not only music genres.”
Find Isgubhu on Apple Music http://apple.co/Isgubhu