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DJ Lag Bypasses Traditional Music Publishers, writes The Times

“DJ Lag, the Durban artist and producer revered by many as a pioneer of the Gqom electronic subgenre, has released his latest EP via WhatsApp.

Fans signed up on the DJ’s website with the promise that an exclusive EP would be delivered to them via the mobile messaging app free of charge this morning.

While this method may seem novel to some, it is one of the many ways in which Gqom has been distributed by unsigned artists, even before international observers caught onto the sound, popularised it in Europe and so making it cool for South Africans, too” – Sandiso Ngubane

Read the rest of this brilliant article filled with praise for the Gqom King here.

Stream the Trip to New York EP here.