Mr JazziQ is sharing his love for Joburg through a collaboration with adidas as part of the Originals Anniversary City Series.
While a visual feast of images depicting the JOBURG trainer in different locations and other images of Egoli play out, one of 2020’s breakout artists describes his city with truth and love.
The soundtrack to the nearly three-minute film is “Vsop”, one of the most compelling and evocative tracks off Mr JazziQ’s 2020 album Maba Jabul’Abantu a collaboration with Busta 929 ft. Reece Madlisa, Zuma, Mpura, Riky Rick and 9umba.
“When you come to South Africa you want to come to the city,” says Mr JazziQ in the adidas clip. “You don’t want to be in a fancy hotel somewhere else, you actually want to be walking the streets – feeling that, the smells, the textures. You can’t really describe it. You need to experience it.”
Johannesburg now joins Liverpool, Cordoba, Shanghai, Havanna and Stuttgart in the adidas Originals Anniversary City Series.
“The Johannesburg is an animated spectacle,” says adidas. “Eye-catching golden suede and shiny gold leather on its signature serrated 3-Stripes and around the heel nod towards Johannesburg’s nickname of the ‘City of Gold’ – a title given to the city due to the abundance of the precious metal discovered underneath back in 1886.”
Black Major is proud to have worked with Mr JazziQ on licensing “Vsop” to the campaign.