Manthe Ribane’s boundless creativity recently saw her create a car fragrance for Hyundai South Africa’s “my heritage” campaign.
The campaign saw a trio of creatives – Manthe, Damn Vanda and Fundudzi by Craig Jacobs – provide unique lenses into their heritage and their individual talents as South African artists.
Working with Tammy Frazer of Cape Town-based Frazer Parfum, Manthe created a fragrance that expresses her heritage.
“Heritage is a powerful force of self-expression, identity and different forms of humanity,” says Manthe. “I’m very passionate about scent. For me it’s important to smell good, feel good and look good. To me scent is a beautiful memory that carries you from your past to your present and to your future.”
Watch #HyundaiXmyHeritage
