Black Major is proud to announce that Beatenberg has signed to Island Records, joining the roster of one of the world’s legendary, and most artistically diverse, record labels.
The news comes at the end of another brilliant year for the award-winning three-piece, which included two standout international television performances on The Tonight Show Starring Jimmy Fallon and Later … with Jools Holland. Beatenberg also opened for Mumford & Sons on a number of the UK band’s American dates and joined them at their British Summer Time Festival appearance in London’s Hyde Park in July.
“We are thrilled that Island Records has recognised Beatenberg’s singular music,” says Sevi Spanoudi, Black Major founder.
“Since first surfacing in 2012, the band’s music has been celebrated because of its authenticity and the fact that it doesn’t sound like anything out there. We were not surprised that it caught the attention of several international labels but there is no doubt that Island Records is really the best fit for this exceptional band.”
Spanoudi believes that Beatenberg’s signing to Island Records has significance for the country’s domestic music industry.
“There are few South African acts that have been truly welcomed into the international majors space. I’m positive that Beatenberg’s signing will help open doors for more artists creating homegrown music that appeals to a much broader, global audience.”
In signing to Island Records, Beatenberg are now part of an artist roster that includes The Weeknd, U2, Nicki Minaj, Hozier, James Morrison, Drake, Florence + The Machine, PJ Harvey, Ben Howard, and Mumford & Sons.
Field, Dorkin and Brink are now poised to become South Africa’s first global pop success of the twenty-first century – doing this on the back of a sound that’s rooted in South Africa’s indigenous styles but is unfailingly moving towards the future.
by Diane Coetzee